Pragmatic Organics SM

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=82 BGCOLOR="#009900" TEXT="#F7F7FF"> <div> <FONT SIZE="5" COLOR="#FFFFFF" FACE="Arial" ><B>Rosas Farms </B></FONT><B>     |   </B><B>  </B><A HREF="index.htm" TARGET="_top" TITLE="Rosas Farms "><U><B>home</B></U></A></div> <div> <A HREF="id40.htm" TARGET="_top" TITLE="WHOLESALE ORGANICS"><U>WHOLESALE ORGANICS</U></A>   |   <A HREF="id20.htm" TARGET="_top" TITLE=" HAY AND FEED DIVISION"><U> HAY AND FEED DIVISION</U></A>   |   <A HREF="id26.htm" TARGET="_top" TITLE="MEET THE ROSAS FAMILY"><U>MEET THE ROSAS FAMILY</U></A>   |   <A HREF="id18.htm" TARGET="_top" TITLE="LOCATION"><U>LOCATION</U></A>   |   <A HREF="id27.htm" TARGET="_top" TITLE="To Our Customers"><U>To Our Customers</U></A>   |   <A HREF="id32.htm" TARGET="_top" TITLE="10 Easy Steps"><U>10 Easy Steps</U></A>   |   <A HREF="id42.htm" TARGET="_top" TITLE="Corporate Retreat 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SRC="2b8c5db0.jpg" border=0 width="197" height="219" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <bR> <bR> </td> <td valign="top" height=398 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> Pragmatic Organics SM </div> <DIV ALIGN="LEFT"></DIV> <div> <B>CULINARY ENTREPRENEUR OF THE YEAR 2007</B></div> <div> <B>Chef Al Rosas  is</B></div> <div> <A HREF="http://www.organicchefmonthly.com" TARGET="_top" TITLE="http://www.organicchefmonthly.com"><U><B><IMG SRC="815ac1c0.jpg" border=0 width="172" height="28" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></div> <div> <A HREF="http://www.organicchefmonthly.com" TARGET="_top" TITLE="http://www.organicchefmonthly.com"><U><B>Organic Chef </B></U></A></div> <div> <A HREF="http://www.organicchefmonthly.com" TARGET="_top" TITLE="http://www.organicchefmonthly.com"><U><B>Magazine</B></U></A></div> <bR> <div> <B>FREE SUBSCRIPTION OFFER</B></div> <div> <B>SIGN UP TODAY!</B></div> <bR> <div> <B>Pragmatic Organics </B><FONT SIZE="1" COLOR="#000000" FACE="Tahoma" ><B>(SM)</B></FONT></div> <div> <I><B><IMG SRC="8c1f5ae0.jpg" border=0 width="245" height="174" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></I><FONT SIZE="4" COLOR="#FFFFFF" FACE="Serifa BT" ><B><IMG SRC="8c304b10.jpg" border=0 width="260" height="177" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></FONT><FONT SIZE="5" COLOR="#009933" FACE="Arial" ><B><IMG SRC="8c5bcb00.jpg" border=0 width="188" height="176" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></FONT><FONT SIZE="1" COLOR="#000000" FACE="Life BT" > </FONT><FONT SIZE="5" COLOR="#0000FF" FACE="Arial" ><B>    </B></FONT></div> <bR> <div> <B>What is the 80% Solution?</B></div> <div> <B>Because The Best Solution Is Not Always A Perfect One</B></div> <bR> <div> <B>prag·mat·ic</B></div> <div> <FONT SIZE="1" COLOR="#000000" FACE="Tahoma" ><B> </B></FONT><B>  </B><A HREF="http://dictionary.reference.com/help/ahd4/pronkey.html" TARGET="_top" TITLE="http://dictionary.reference.com/help/ahd"><U><B>Pronunciation Key</B></U></A><B>  (prag-ma-tik) </B><B>adj.</B><B> </B></div> <div> <B>Dealing or concerned with facts or actual occurrences;</B><FONT SIZE="4" COLOR="#000000" FACE="Tahoma" ><B> practical. </B></FONT></div> <bR> <div> <B> </B><FONT SIZE="2" COLOR="#000000" FACE="Tahoma" > Given the choice, most people and nearly every parent I meet really wants to live a cleaner life.  They wrestle with their food decisions and even make attempts at living an organic lifestyle.  </FONT></div> <div>   Many take to reading online or at the local book store; they'll visit a health food store or two and make an admirable attempt to clean up their eating habits and their lifestyle.  Nearly everyone fails.  Why?  </div> <div>    We know the scenario all too well.  It goes something like this;</div> <div> Say that  a young mother of two small children reads an article or somehow comes across the valuable information that her children might be at risk for certain diseases from the foods they are eating. This mother reads article after article on premature development, better known as precocious puberty,  growth hormones in food and meat, pesticides and chemicals.  </div> <div>   She is alarmed and rightfully so and is most certainly not wrong for doing what she does next.  She visits the local health food store and finds a store stocked full of  food purists, each of whom has a different opinion on the many supplements and products that this young mother needs to buy to keep her children safe.</div> <div>   $350 and five scary stories later, the young mother leaves the store feeling overwhelmed and confused and scared to feed her family anything at this point.</div> <div>   Later that night after a tasteless meal of freezer burned organic meats and soy products she sits at her computer researching better foods to feed her children.  How people can eat this stuff?  She thinks, there must be a better way.</div> <div>   She is worn-out and has just spent her entire monthly food budget at once.  After having read dozens of articles on the toxic effects of nearly everything she feeds her family and warnings on every product in her household, she has no thought what to do next or how she will afford it.</div> <div>   Determined to improve her family's health, she cooks in the kitchen for hours preparing complicated organic dishes in the hope that it is something she can bribe her children into eating. She gives up her manicures and hair cuts,  stays away from the mall and instead buys pricy organic soaps and shampoo and squeezes money from the already very tight family budget in order to try and meet this expense.</div> <div>   This mother is really trying!  She keeps on trying in spite of her children crying at the table, her husband complaining constantly about the money and the strange food and her  two year old staging an all out hunger strike in demand of  French fries from the minivan car seat.   She spends hours convincing her daughter that the meatless sausage tastes “just like the real thing”.  </div> <div>   Two weeks later, done in and downright smelly from lack of a good deodorant and the fear of using anything with chemicals in it, she is starved for chocolate and ANYTHING that doesn't upset her stomach.  Defeated, she finally pulls in to a fast food drive- thru just to stop the madness. </div> <div> As the French fry bags crinkle in her children's hands, failure and relief wash over her like the shower she so desperately needs.  </div> <div> The addiction is strong and it will win- if you let it.  We are used to fast and convenient foods. Many of us were raised on these new and exciting products.  The problem is that we were never told what the price for all this convenience was.  The fast food cycle is extremely difficult to break.</div> <div>   What went wrong?  Why did this well intended parent who knows better and is willing to try to make the change, fail?  Pragmatics. The rule of 80%.</div> <div>   The rule of 80% is one my husband, Alphonso and I came up with after failing a number of times to clean up our diet.  Organics really are a matter of life or death for me. I am fighting a chronic and progressive birth defect, I simply have no choice.    So how would we solve the problem?   Why was such a simple thing proving to be so difficult? </div> <div>    Raising our own all grass fed organic cattle on our farm gives us the cleanest meat available on the planet.  But what do you do if you are a city dweller? </div> <div>   Each time my husband and I visited an organic trade show or picked up a book on organics we would learn of new and alarming things we should avoid.  We would be determined to improve our lifestyle but ultimately just gave up from overload and the expense.</div> <div>  Our customers that come to our farm have shown us everything from magnets to special juices, holistic oils and herb tablets.   None of these things seemed to me to be anything more than snake oil products and none of them appealed to my very pragmatic and skeptical personality.  They didn't pass the “stink test”.    </div> <div>  My background in medical research has taught me to take a hard look at what I'm buying.   I just wanted to go to my favorite store that I know and I like.  I didn't want to feel like I was in a strange Country with wierd food.</div> <div>   We became exhausted and were unhappy with the daily life changes we had to make this change.   We felt like we were living someone else's life and that in order to be healthy we had to be hippies or purists.   </div> <div>   There are really wonderful zero impact things that some people can do and I admire people that sustain this lifestyle for their efforts.  For us, it was impossible. </div> <div>   I am a heart patient, I need air conditioning.  We need to use some commercial products in order to sustain our lives.  We try to make do with as little impact on us and the Earth as we can manage- pragmatically.  But realistically, as a medical research specialist and Board of Director for non-profit organizations, I could hardly show up to meetings without a shower and smelling like patchouli and goodness know what else in my hemp sandals.  Seriously, this raw image is still to this day the picture of what most people think of when you say “organic”.    Eccentric foul smelling people with no creature comforts and nothing good to eat in their fridge.  Everyone desperately needs a haircut at their house. There's no T.V. or telephone and their clothes and bedding have a weird smell somewhere between Cumin and Lavender.</div> <div>  I can tell you with 100% certainty, this is not MY house.</div> <div> Now I really like hippies, don't get me wrong and Fleetwood Mac is one of my favorite bands.  I own more than one peasant top and plenty of soy candles.  We recycle and use as little of our natural resources as we can.  But we had to come up with a solution that was genuine enough to actually make a difference without being uncomfortable, causing us to give up.   We knew this had to be a permanent life change , we had to " retrain our food brain"  Henceforth -the birth of The Rosas Family 80% rule or the theory of “PRAGMATIC ORGANICS”<FONT SIZE="1" COLOR="#000000" FACE="Tahoma" > SM</FONT>. Our family goal is to live as clean as possible but to aim for 80% organic.  We don't try to pretend that we can be purists, we can't and let's face it, we all have enough rules in our lives.  That is why there are no " Rules" here.</div> <div>  Until recently, organic or clean foods were not available mainstream.  Times have changed.</div> <div>  The fact is that we can indeed be hip, clean and healthy and have lives that we consider normal and still live pragmatically.  The 80% solution is one that is affordable,  really " do able"  and fun.</div> <div>  </div> <div> Some days we miss our mark, we succumb to that diet soda or the non-organic hot fudge sundae and that's OK- it really is!!  Some days we overshoot, we are brown rice, veggies and tofu all day but generally we eat about 80% organic and live as clean as possible with as little impact on the Earth as we can manage without having to send out a search team for our missing sense of humor or having to take a second mortgage to pay the food bill.</div> <div>   We've spent a decade educating and talking to families on our farm who ask “how do you do it?” we decided to write it all down.  The secrets, survival tips and even the recipes are all here for you.  We sincerely hope you take into practice the ideas in this book, that you improve your lives as we have. </div> <div>   We hope that you will additionally find some of your own ideas and share them with us.   We hope to make you laugh and to teach you to be realistic, to loosen up without letting go of the lifesaving changes that can prevent you and your children from suffering preventable diseases or untimely deaths.  And we promise it won't hurt a bit. </div> <div> Read on, enjoy and live long.</div> <bR> <bR> <div> Yours in Health-Pragmatically</div> <bR> <div> Al and Erin Rosas</div> <div>  </div> <DIV ALIGN="LEFT"></DIV> <div> <B>Al and Erin Rosas and The Organic Chef ( TM) can be hired </B><FONT SIZE="1" COLOR="#111111" FACE="Tahoma" ><B>by project basis with the compensation pre-negotiated percentage of the actual amount spent, or we can execute our consulting capabilities through a retainer relationship. </B></FONT></div> <bR> <bR> <div>  </div> </td> </tr></table></body>